Privacy Policy

1. Introduction

This Privacy Policy ("Policy") explains how information is collected, used, and disclosed on the Trueblood Band website (https://truebloodtheband.com). The site is operated and maintained by PixelVerseIT (https://pixelverse.tech), which continuously works to ensure a smooth and engaging experience for visitors. By accessing or using this website, you consent to the practices described in this Policy.

2. Information We Collect

We only collect information necessary for website operation and analytics:

• Google Analytics: Used to monitor website traffic and usage, which may include IP address, browser type, device, pages visited, and approximate location.
• Meta Pixel: Used to measure campaign performance and understand how visitors interact with the site after viewing Trueblood ads on Meta technologies. Captured data may include IP address, device identifiers, pages viewed, and actions taken on the site.
• Laylo: When interacting with Laylo features (e.g., RSVPs or newsletter sign-ups), personal information such as your name and email address may be collected by Laylo.
• PixelVerse Forms: When interacting with PixelVerse Forms (e.g., contact forms), personal information such as your name and email address may be collected by PixelVerseIT when you submit a form.

3. How We Use Your Information

Collected information is used to:

• Maintain, enhance, and optimize the website experience;
• Measure the effectiveness of marketing campaigns and ad reach across Meta technologies;
• Track engagement with Laylo features and events;
• Ensure website performance and functionality.

4. Cookies and Tracking

The website uses cookies and similar technologies, including Google Analytics and the Meta Pixel, to improve user experience and enable analytics. These tools may rely on cookies or other local storage technologies to recognize your browser or device. Cookies do not store personal information beyond what is collected by the third-party services listed in this Policy.

5. Third-Party Services

• Google Analytics: Data may be processed by Google according to their Privacy Policy: https://policies.google.com/privacy
• Meta Pixel: Data may be processed by Meta Platforms according to their Privacy Policy: https://www.facebook.com/privacy/policy
• Laylo: Data may be processed by Laylo according to their Privacy Policy: Laylo Privacy & GDPR Policy
• PixelVerse Forms: Data may be processed by PixelVerseIT according to their Privacy Policy: https://forms.pixelverse.tech/privacy

6. Your Rights

• You may opt out of Google Analytics tracking using the official browser add-on: Google Analytics Opt-out.
• You can manage how Meta uses your data for ads by adjusting your preferences within your Facebook account settings: Meta Ad Preferences.
• For questions regarding personal data collected via Laylo, please contact Laylo support directly.
• For questions regarding personal data collected via PixelVerse Forms, please contact PixelVerseIT directly.

7. Contact Information

For inquiries about this Policy or the handling of your information, please contact:
Email: management@pixelverse.tech